PR Coordinator
About us
Tom Wood is a Norwegian jewellery house founded in 2013 by Mona Jensen, and our Company consists of 55 employees across Oslo, Tokyo, and Barcelona.
Rooted in Scandinavian aesthetic principles of innovation and functionality, our jewellery house is known for its contemporary and distinctive design. With a commitment to responsible practices and quality, jewellery from Tom Wood is crafted to last a long time with the lowest environmental impact as possible.
About the job
As our PR Coordinator you will play a vital role in executing, optimizing and monitoring our PR activities, ensuring they align with Tom Wood’s values and support our responsible and global growth ambitions. You will work closely with our PR Manager, creative team, and external agencies to maintain a consistent, compelling brand presence.
A successful candidate will bring strong analytical skills, an impeccable eye for detail, and a deep understanding of media relations and the ever-evolving fashion landscape. As our PR Coordinator, you will not only monitor and optimize our PR strategies but also contribute to meaningful storytelling that inspires our audience and supports our journey to become a globally recognized and responsible jewellery house.
Key responsibilities
Storytelling and press releases
- Write compelling press releases that align with Tom Wood's brand identity and resonate with our target audience
- Ensure consistent messaging across all communication assets
- Distribute and follow up with media and key stakeholders in the industry
Media relations
- Build and maintain strong relationships with journalists and editors, engaging in daily dialogue and proactively pitching stories to secure impactful coverage
Sample logistics
- Coordinate the lending, tracking, and return of samples to ensure smooth and efficient operations that support media, VIP´s and influencer collaborations
Media platform management
- Keep the media platform organized and up-to-date, ensuring all assets, press materials, and product information are readily accessible to internal teams and external partners
Press monitoring
- Monitor media coverage to track Tom Wood's presence, analyze the effectiveness of campaigns, and identify opportunities for improvement
Event participation
- Support the PR manager in planning and execution of events. Participate and represent Tom Wood at local happenings
External partner coordination
- Maintain consistent communication with external PR partners making sure the communication flow is seamless, equipping them with the latest updates, assets, and strategic guidance
Industry trend analysis
- Stay ahead of industry trends by conducting regular research and analysis, providing insights to inform PR strategies and campaigns
Reporting
- Collaborate with the PR Manager to prepare quarterly and monthly reports on PR performance, highlighting successes, challenges, and areas for improvement
Whom we are looking for
We believe an ambitious, dedicated and social person with great knowledge and experience within international and national media in the fashion category will give you good prospects for success in this role.
We believe the following qualifications are key to this role
- 3+ years experience in the fashion industry
• Great people and networking skills
• Well-versed in the Scandinavian fashion and lifestyle media landscape
• Solution orientated and humble
• Excellent English communication skills (written and oral)
• Organized and structured
• Creative
• Ability to work independently and across teams
What we offer
- A dynamic and inclusive work environment with a focus on collaboration and employee well-being
- Modern HQ office space in the middle of Grünerløkka, Oslo
- Apple hardware
- Health insurance
- Travel insurance - business and leisure
- Competitive pension scheme
- Staff products and discounts
- Subsidized lunch in our canteen
Application deadline: December 8th.
- Department
- Marketing
- Locations
- Tom Wood HQ
Tom Wood HQ
PR Coordinator
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